Apple is set to introduce a new variant of the Apple Watch SE made from rigid plastic, aimed at reducing manufacturing costs while retaining the same design and internals. This strategic move, shared by Mark Gurman in his latest Power On newsletter, indicates Apple’s efforts to make the Apple Watch SE more budget-friendly. The switch to hard plastic could potentially lower the cost for consumers, aligning the SE with Samsung’s affordable Galaxy-branded smartwatches.
Key Focus Points:
- Affordable Apple Watch SE: Apple is testing new materials for the SE, including rigid plastic, to reduce costs.
- Material Switch: The transition from a nylon composite to hard plastic could make the SE cheaper to produce.
- Design Consistency: Despite the material change, the Apple Watch SE will maintain its current design.
- Environmental Considerations: The impact of using hard plastic on Apple’s environmental goals remains to be seen.
- Price Speculation: There’s speculation that the new SE variant could be priced around $200, making it more competitive in the smartwatch market.
Gurman’s report does not specify if the current nylon composite material will remain an option or if any additional design changes are planned. However, the potential price reduction could significantly enhance the Apple Watch SE’s market appeal.
The introduction of a plastic Apple Watch SE could either increase Apple’s profit margins or provide a more affordable option for consumers. Whether Apple opts to lower the price or not, this move represents a strategic shift to cater to budget-conscious consumers while expanding their market share.
Would you prefer Apple to pass on the cost savings to consumers or increase its profit margins? Share your thoughts in the comments below.
